The
simplest definition
From the name it can be assumed that the term “big
data” refers simply to the management and analysis of large amounts of data.
According to the McKinsey Institute report “Big data: The next frontier for innovation,competition and productivity”,
the term “big data” refers to data sets that exceed the capabilities of typical
databases on entering, storing, managing and analyzing information. And the
world data repositories continue to grow. In 2012 report of IDC's Digital Universe Study, sponsored
by EMC, it was predicted that the total world volume of generated and replicated
data in 2020 could be about 40 zettabytes (40 trillion gigabytes).
A more complex definition
However, “big data” imply more than simply
analyzing huge amounts of information. The problem is not that organizations
create huge amounts of data, but the fact that most of them are presented in a
format that does not conform to the traditional structured format of the
database (web logs, video recordings, text documents, machine code or, for
example, geospatial data). All this is stored in a variety of different storage
facilities, sometimes even outside the organization. As a result, corporations
can have access to a huge amount of their data and do not have the necessary
tools to establish relationships between these data and draw meaningful
conclusions based on them. Also the data is being updated more and more, and traditional
methods of analyzing information cannot keep up with the huge amount of
constantly updated data, which ultimately opens the way for big data
technologies.
The best definition
In essence, the concept of big data means working
with information of a huge volume and a diverse composition, often updated and
located in different sources in order to increase work efficiency, create new
products and improve competitiveness. The term Big Data has following
characteristics: volume, velocity, variety, veracity, value. Consulting company
Forrester gives a brief formulation: “Big data unites techniques and
technologies that extract meaning from data at the extreme limit of
practicality”.
Check more analytics posts here: http://haneenalansari.blogspot.com/2017/04/the-future-of-digital-analytics.html
Good artical
ReplyDeleteRaw data to meaningful conversation will happen in this digitalized world.
ReplyDelete