Google Analytics has always been and
will be a classic tool for web analytics. Not only because it is free, but also
because it offers a wide range of tools that allow to test, track and measure
user behavior on the site. However, the use of only one analytic tool is not
always correct - the data may be distorted, and the decisions made on their
basis will be erroneous. Therefore, for more accurate data, it is a good idea
to compare indicators using information from several sources.
There is a list below of 5 analytical
tools that will help to collect, understand and improve the performance of the
site.
Clicky. A
simple and convenient service offering real-time monitoring and analysis of
data.
Pros:
Clear interface.
Analytics directly on the site: you can
get information about every user action, thanks to a special widget installed
on the site. This widget is visible only to the site owner.
The tool offers timely monitoring and
notification of conversions, logged in users and much more.
Twitter-analytics: if the company is
present in the microblogging service, then Clicky will help collect all the
references to the brand.
The tool is available on smartphones and
tablets, thanks to the lack of flash.
There are apps for the iPhone and
Android.
The function "Spy": you can
find out what users are doing in real time by browsing the list of pages they
visit and their location on the map.
Cons:
Not suitable for large sites because of
the fairly simple functionality.
There is no step-by-step tracking of the
traffic path, as in Google Analytics.
Cost: free for sites with a daily number
of views of no more than 3 thousand.
The service offers a standard set of
data: queries and search engines, websites, pages, operating systems, browsers,
screen resolution, user behavior and much more.
Pros:
Apps for iPhone and Android.
By default, all historical data and
reports are saved.
Tracking data for multiple sites.
Cons:
Not very clear and friendly interface.
Pros:
There are no restrictions on the amount
of data that can be used for multiple resources.
Information about the last visits to the
resource: individual and detailed summaries of the last visitor of the site
with the location, type of browser, pages viewed, the duration of the visit and
the referral.
All data is stored on company’s own
server.
Cons:
It takes time to install.
No mobile apps.
There is no function to export files
from the interface, you can do this only from the database.
Cost: free of charge.
Pros:
The tool
provides detailed information about the activity of each visitor.
Unlimited number
of reports and A / B tests.
The system
provides information about each user logged on to the site. Data is saved,
which allows you to use them in the future and segment visitors.
URL parameters:
the tool allows you to track clicks on links to which special parameters are
added, without the need for a special JavaScript code.
Mobile app.
There is a
training center, a portal for developers and other necessary documentation.
Cons:
The service may not
accurately provide data in real time.
Cost: starting
from $ 150 for 500 thousand events per month.
Pros:
The main functionality is built around statistics, which
allows learning more about each individual visitor to the site.
Advanced functions: advanced segmentation, report on
involved and returned users, grouping users with similar behavior.
Data in real time.
Clear user interface.
Mobile app.
Cons:
Not the easiest installation, you need help with technical
support or the ability to work with the API.
Cost: free for 250,000 data or 1000 profiles per month. $
150 per month for 500 thousand data or 50 thousand profiles.
Few like Mix panel tool is high in cost. However, the UI has been built in a very strategical way. Nice to know new analytics tools
ReplyDeletevery organised information, great job in defining those tools.
ReplyDeleteThank you for letting us know these tools.
ReplyDelete