A person by nature is endowed with the
right to own - his body, his actions, his thoughts, finally - the products of
his intellectual work and the things that he was able to acquire in exchange for
action by his body and mind.
Personal data are an integral part of
the human body and its biological indicators. User’s data is a part of “digital
DNA”. This unique information must physically and legally belong to the person
who produces it. No state or service provider, no one should have the right to
full and lifelong access to a person's “digital DNA” without his or her
informed consent.
A lot of people don’t understand the
value of their data. Only a few understand that this is not just an analog of
gold, the data is a new single universal currency, new oil, the only thing that
is valuable. If the data will belong to anyone else, except for the people themselves,
the system (Goolge, or government) can’t effectively protect these data, but
the main thing - it can use data in the selfish interests of the minority - the
analysis of big data will control the growth, development and behavior of the
masses - the dream of any dictatorship perfectly described in the novel
"1984" by George Orwell.
In the US there is no overall law about
the protection of private user’s information. According to Albert Jidari,
director of the privacy division of the Stanford Internet and Society Center,
different approaches to the problem may exist in different states, industries
and even individual companies. In society, however, there is no particular
concern. "People are ready to sacrifice part of their privacy for the sake
of convenience," Jidari states.
"We all are afraid of the government
but people are most closely watched by the corporation. Big data processing
requires tools and technologies. First of all, the money will be invested by
those who will be able to quickly sell the analysis of personal information:
Google, Facebook, Apple, Microsoft and similar large international market
players that are interested in marketing research of consumer behavior. The
game Pokemon Go was launched based on the already calculated model of the
behavior of the population."
Part of the big data only the government
has. For example, generalized flows on transport or from cellular operators. By
signals Wi-Fi they can track the movement of a particular smartphone and
person. Special services and police can combine all the data from surveillance
cameras into a single system and analyze people's faces in real time on the
scale of a city or region. They can combine passive information collection:
sound sensors in cities in aggregate will indicate the exact place of the shot
or car crashes for example.
So far no one has the answers to the
questions "What to do with big data?" and "how to protect this
data?" Legislative regulation is fraught with abuses by the authorities in
questions of pressure on freedom of speech, and there is also a great risk of
using big data for illegal surveillance of citizens, but the process of
self-regulation of this industry is not yet visible. In addition, it's not a
fact that IT companies that have data about their users won’t take advantage of
the temptation to use these data for selfish and not always legitimate
purposes. Perhaps, mankind has faced another global problem, the solution of which
is possible only with open discussion of the whole "virtual
community".
You can learn more about business analytics here: https://analyticsinbusinessworld.blogspot.com/2017/05/facebook-future-strategies-for-ad-agency.html
In US there is no overall law about the protection of private user’s information and this need to be adjusted.
ReplyDeleteI agree with Haneen! It is quite scary how much private information is collected.
ReplyDeleteWay to bring out the big guns Olga! Great analysis.
ReplyDeleteGood explanation, thank you for this interesting post.
ReplyDelete