Both
applications and mobile application analytics systems can be divided into several
categories:
Applications
that work with data from the application store.
Systems
that receive data using the SDK (a software development kit (devkit) is a set
of software development tools that allows the creation of applications).
Hybrid
systems work with data from both the marketplace and from within applications.
Applications that
work with Market Data include:
Appfigures
App
Annie
Distimo
Applications that
use the SDK:
Flurry
Localytics
Mixpanel
Kontagment
Adobe
Marketing Cloud
Mixed analytics
include:
Google
Analytics
Devtodev
The difference between Market Data and SDK
Systems
that work with Market Data receive the following data: downloads, estimates,
reviews, profits.
Mobile
application analytics will help if, for example, you realized where the most
users download the application every day, but further deeper learning is
needed- the SDK integration. Since it will help to get deeper information about
the user and about his downloads (purchases), data about the device and the user's
actions. Therefore, it is advisable to use hybrid systems that show summary
data, which are taken from both Market Data and SDK, and ultimately reduce
everything in one service.
The top three most
used tools are:
Used
platforms: Android, Blackberry, iOS, Windows Phone, HTML5.
After
working with Localytics, the number of users is immediately displayed. In the
free version there are such features as user detail by geographic location,
provider, version of the application, new user, and time to access the
application. The main limitation is a small number of functions for the free
version.
Used
platforms: Android, Blackberry, iOS, Windows Phone, Java ME.
Full
toolkit, where it is possible to create up to 10 custom dashboards for each
application. The main metrics are: the number of active users, how often they
access the application, sorting, location, and statistics on the popularity of
versions.
Google Analytics
Platforms
used: Android, iOS.
The
advantage is a set of powerful features- the number of new and active users,
the average session duration, screen navigation, audience (gender, age,
language, and region). Also to the pluses is fast update statistics. It is
always tracked in real time. There is also an opportunity to track the sources
of traffic. Nevertheless, there were also disadvantages:
It
is inconvenient to view events;
There
is no support for event parameters;
It
is inconvenient to monitor the profit of the application.
In
general, Google Analytics is a powerful mobile analytics tool that works with
both Market Data and the SDK.
Sources:
Mobile application analytics will help if, for example, you realized where the most users download the application every day.
ReplyDeletethank you for sharing new tools.
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