Tuesday, May 23, 2017

Who owns big data - people, government or corporations? Part 1.



Experts have said repeatedly about the fact what to do with big data. Questions how to regulate the work with companies which accumulate information about the user's downloads of applications, purchases by credit cards, participation in social networks and receiving letters via e-mail and other "big data", has also been voiced a lot of suggestions.
In my opinion, traces of user activity after a certain time after their collection, processing and accumulation companies should simply destroy, because the accumulated arrays of information about our stay on the Internet, made purchases, the exchange of files with friends can tell too much about us, and thus endanger our lives, because these data can fall into the hands of hackers and be resold several times. In addition, companies that collect information about their users don’t always take a responsible approach to cleaning these data, reselling or exchanging them with other firms and their partners.
Hedge funds analysts argue that vendors selling such data sets don’t always clear data from all sorts of confidential details that can identify the personality of the user. "The sellers insist that personal information is removed from the data sets, but we have repeatedly found telephone numbers, postcodes, etc.," says Matthew Granade, director of marketing at Point72 Asset Management. The head of another fund notes that even in the event of the removal of personal details from data sets, it is sometimes quite easy to restore these details. That is why if after certain amount of time this data would be destroy, problems about its storage and protection could be partly solved.
To be continued. Find out answer to this question in the next post.

2 comments:

  1. big data beats big companies, and it's obvious to take perfect business decisions

    ReplyDelete
  2. I agree with you wholeheartedly. Although I'm all for data collection for use in marketing, if companies aren't going to forthcoming about how they store and protect this data, they need to effectively dispose of it. Transparency will be king in the coming years.

    ReplyDelete