Experts have said repeatedly about the
fact what to do with big data. Questions how to regulate the work with
companies which accumulate information about the user's downloads of
applications, purchases by credit cards, participation in social networks and
receiving letters via e-mail and other "big data", has also been
voiced a lot of suggestions.
In my opinion, traces of user activity
after a certain time after their collection, processing and accumulation companies
should simply destroy, because the accumulated arrays of information about our
stay on the Internet, made purchases, the exchange of files with friends can
tell too much about us, and thus endanger our lives, because these data can
fall into the hands of hackers and be resold several times. In addition,
companies that collect information about their users don’t always take a
responsible approach to cleaning these data, reselling or exchanging them with
other firms and their partners.
Hedge funds analysts argue that vendors
selling such data sets don’t always clear data from all sorts of confidential
details that can identify the personality of the user. "The sellers insist
that personal information is removed from the data sets, but we have repeatedly
found telephone numbers, postcodes, etc.," says Matthew Granade, director
of marketing at Point72 Asset Management. The head of another fund notes that
even in the event of the removal of personal details from data sets, it is
sometimes quite easy to restore these details. That is why if after certain
amount of time this data would be destroy, problems about its storage and
protection could be partly solved.
To be continued. Find out answer to this question in the next post.
More analytics insights are here: http://d-analysis.blogspot.com/2017/05/big-data-vs-data-analytics-vs-data.html
big data beats big companies, and it's obvious to take perfect business decisions
ReplyDeleteI agree with you wholeheartedly. Although I'm all for data collection for use in marketing, if companies aren't going to forthcoming about how they store and protect this data, they need to effectively dispose of it. Transparency will be king in the coming years.
ReplyDelete